General Settings

Manage the core information about your business — your store's name, contact details, and the public information your customers see on your storefront and in emails.

Overview

Settings > General

General Settings is where you manage the core information about your business — your store's name, contact details, and the public information your customers see on your storefront and in emails.

Getting There

From the admin sidebar, go to Settings, then select General.

[PHOTO: General Settings page — all three cards visible (Business Information, Contact Information, Public Information)]

Business Information

Business Name

This is the display name for your store. It appears:

In your storefront header and footer
In all transactional emails sent to customers (order confirmations, shipping notifications, refunds, etc.)
On the storefront welcome email when customers create an account

Update this any time your brand name changes — the new name will take effect immediately on save.

Your store slug is the unique identifier assigned to your store at signup (e.g., if your subdomain is mybrand.simplepress.co, your slug is mybrand). This field is displayed here for reference only and cannot be changed.

If you need to know your store's URL, it's always [your-slug].simplepress.co — or your custom domain if you've configured one.

Contact Information

Owner Email

Your owner email is the primary address for your business account. This is used for:

Internal platform notifications (e.g., new order alerts sent to you)
Account and billing communications

This address is not shown to customers. It is the address the platform uses to reach you as the store owner.

Public Information

These fields are customer-facing. Anything you fill in here may appear on your storefront footer and contact page.

Support Email

Your public-facing customer support address. This is displayed:

In the footer of your storefront (in the Contact section)
On your storefront's Contact page (used as the default contact email if no template-specific override is set)

This is what customers use to reach you for help, returns, or questions. Use a dedicated support address here rather than your personal email.

Required. Your store cannot save without a support email.

Business Address

Your physical business address. This is displayed:

In the footer of your storefront
On your Contact page (used as the default address if no template override is set)

This field is optional. If you leave it blank, no address will appear in your footer.

Phone Number

Your business phone number. If provided, it appears:

In the footer of your storefront (as a clickable tel: link)
On your Contact page where templates support it

This field is optional. Leave it blank if you don't want a phone number displayed publicly.

Saving Changes

Click Save Changes in the top toolbar. The toolbar also shows an Unsaved Changes badge when you've made edits that haven't been saved yet. Use Reset to discard any unsaved changes and revert to the last saved state.

What You Cannot Do

Change your store slug — set at signup, locked permanently. If you need a different URL, you can configure a custom domain in Settings > Domain.
Remove the support email entirely — it is required.
Edit your store slug from here or anywhere else in the admin — it is read-only across the entire platform.